UNIT 12 INTERNATIONAL MARKETING
Page
15:
VOCAB
A
1. Monetary
regulations
2. Government
bureaucracy
3. Income
distribution
4. Buying
habits
5. Political
stability
6. Economic
situation
B
1. The
central government can use it to accelerate growth rate whole region
2. The
economic situation is currently very better than 10 years ago and having
increased very significant
3. No,
Because conditions in the world economy does not always the same from year to
year
C
1. Declining
market
2. Focus
group
3. Market
niche
4. Worldwide
market
5. Withdraw
a product
6. Slogan
7. Manufacturer
D
1. Expanding
market
2. Niche
market
3. Domestic
market
4. Bring
out a product
5. Slogan
6. Retailers
consist of small and large for-profit businesses that sell products directly to
consumers. Wholesalers generally buy a large
quantity of products directly from distributors.
Page
16: Reading
A.
1.
Which hot drink are popular in your country?
Coffee and tea.
2.
What is your favorite hot drink?
Hot chocolate.
3.
Which five words do you associate with coffee?
Good, enjoyable,
fresh, not sleepy, perfectly.
Page
17: Reading
B.
1.
People in this country would rather drink tea than coffee. Chile
2.
People in this country would rather drink instant coffee. Peru
3.
In this country coffee is usually free after dinner in restaurants. Mexico
4.
In this country people drink 345 cups of coffee a year. US
5.
In this country people drink 4kg of whole or ground coffee beans per year. Argentina,
Peru.
Part
C
1. From
a single store in Seattle’s Pike Place Market in 1971.
2. In
North America are 3.907 store and in the rest of the world are 1.180
3. In
North America are 1.378 and in the rest of the world are 1.517
4. Japan
5. Airlines
office, sports stadiums, airports, hotels and bookshop.
6. The
company was forced to globalize because it had saturated its home market, the
Japanese experience hasn’t been a happy one, security concerns forced the
company to retreat from Israel and the anti – globalization movement now has
starbucks stores on its hit list.
Part
D
a) a
product : launch, introduce, withdraw, license, phase out
b) a
market : retreat from, pull out of, break into, penetrate, saturate, get a
foothold, roll out
PG
18 LANGUAGE REVIEW
Part
A
1. consumers
2. mass
market
3. supermarket
4. capita
consumption
5. anti
– globalization
Part
B
1. campaign
2. research
3. manager
4. Exchange
5. Awareness
6. Figures
7. Product
Part
C
1. Figures
sales really impressive
2. New
department public relations
3. Research
market programme highly ambitious
4. Expanding
operations overseas
5. Improving
balance sheet rapidly
6. Rate
exchange extremely volatile
7. Report
marketing highly confidential
UNIT 13:
BUILDING RELATIONSHIPS
Page 23: Vocabulary
A.
|
Positive
meaning
|
Negative
meaning
|
|
Build up relations
|
Break off relations
|
|
Cement
|
Cut off
|
|
Foster
|
Disrupt
|
|
Develop
|
Endanger
|
|
Encourage
|
Jeopardise
|
|
Establish
|
Damage
|
|
Improve
|
Sour
|
|
Maintain
|
Undermine
|
|
Strengthen
|
|
|
Promote
|
|
|
Restore
|
|
|
Resume
|
B.
1. Sales staff who are impolite disrupt / damage the reputation of
a company.
2. We are planning to promote / establish branch offices in Singapore.
3. By merging with a US company, we greatly strengthened / maintained our sales force.
4. Our image has been fostered / undermined by poor after-sales service.
5. Thanks to a new communications system, we
are souring / improving relations with suppliers.
6. A strike at our factory resumed / disrupted production for
several weeks.
7. We could not agree on several points so we
broke
off / cut off talks regarding
a joint venture.
8. The success or our new product launch we resumed / jeopardized by an
unimaginative advertising campaign.
9. In order to gain market share in China, we
are building
up / cutting off a sales
network there.
10. Relations between the two countries have been endangered / fostered by official
visits and trade delegations.
C. .
1. E
2. D
3. B
4. A
5. C
Page 24: Reading
A.
a.) Tobacco?
b.) Insurance?
c.) Oil?
B.
What do the following numbers in the article refer to?
166 :
AIG’s capitalization in billion dollars
1992 :
the year that AIG became the first foreign insurer to be allowed into China
1919 :
the year that AIG was founded.
80,000 : the number of people employed by AIG
130 :
the number of countries in which AIG has affiliated agents
C.
Who are the following people mentioned in the article: Maurice Greenberg, Cornelius Vander Starr, Edmund Tse?
Maurice
Greenberg : the
chairman of AIG.
Cornelius
Vander Starr : an America entrepreneur, the founder of AIG.
Edmund Tse : the man
who runs AIG’s Asian operation and life insurance worldwide.
Page 26: Language review
C.
.
1. We can’t hold the meeting tomorrow.
We’ll have
to call
the meeting off tomorrow.
2. Let’s have the presentation next week –
we’re too busy at the moment.
Let’s put off the
presentation until next Sunday.
3. We always know our supplies will meet
their deadlines.
We know our
suppliers will never let us down / we can count on our
suppliers to meet the deadlines.
4. We have now established a first class
distribution network in Europe.
We have now set up a first
class distribution network in Europe.
5. Could you please prepare a contract as
soon as possible?
Could you
please draw up a contract as soon as possible.
6. Could you fix a meeting with them for next
week?
Could you set up a
meeting with them for the next week.
7. We’ve kept the same market share as we had
last year.
We’ve held on the
same market share as we had last year.
8. The new sales manager is very popular with
his team.
The new
sales manager gets on really well with this team.
UNIT 14:
CULTURE
Page 99: Vocabulary
A.
1. We don’t have to wear business suits at
the end of the week. My company has a system of casual Fridays.
2. In many banks, staff can’t wear what the
like. They have to wear uniforms.
Time keeping (flexible hours /
part-time / shift work)
3. For two weeks each month, I work at night.
I can’t sleep during the day. I hate shift work.
4. We have a flexible hours system in
our office. Some people work from 9 a.m to 5 p.m.; others work from 10 a.m to 6
p.m.
Time off (childcare / annual leave /
public holiday)
5. I am so busy at the moment that I worked
on new years day, which is a (n) a public holidays.
6. How many days’ annual leave do you get in
your company?
Reporting procedures (written report
/ face-to-face / e-mail)
7. We often speak on the phone but never face-to-face.
8. He sends us a (n) a written report in the
post each month.
Types of meeting (informal / formal
/ social)
9. Our department starts everyday with a (n)
an informal
meeting. It is very relaxed.
10. Companies have an Annual General Meeting (AGM) once a year. It is
a very
formal meeting, with a lot of people.
Names (job title / first name /
family name)
11. In some countries, the company culture is formal. Staff use family names when
they speak to each other.
12. What’s your job title now? Are you ‘Chief Executive’?
B.
Would you like to work for an organization which has:
I would like to work for an organization which has
uniforms and flexible hours. Because I think wear a uniforms look neater and
flexible hours.
Page 101: Language focus 1
A.
1. Our online business is bad.
We should develop a better website
2. Our team is working too many hours.
We should speak to our boss.
3. The meeting is very important.
We shouldn’t be late.
4. She wants to visit a lot of customers in
Spain.
She should stay three days.
5. We have to cut costs.
You shouldn’t buy an expensive a
computer.
B. .
1. I think he should go to Paris next week.
I don’t think he should go to Paris
next week.
2. You should buy a franchise.
You shouldn’t buy a franchise.
3. She shouldn’t take the customers to an
expensive restaurant.
She should take the customer to an
expensive restaurant.
4. I think we should launch the new product
now.
I don’t think you should launch the
new product now.
5. My boss think it is too late to send the
report now.
My boss doesn’t think it is too
late to send the report now.
6. We should order online.
We shouldn’t order online.
Page 102: Reading
A. .
|
1.
|
Franchise
|
(b) One
company allows another company to sell its good or services.
|
|
2.
|
Franchisee
|
(e) A person or group of people who can sell another
company’s good or services.
|
|
3.
|
Adapt
|
(d) charge
|
|
4.
|
Outlet
|
(a) A shop
or other place to buy things.
|
|
5.
|
Chain
|
(c) A number of shops owned by the same company.
|
B.
Which of these companies do you think have franchises?
McDonald’s
C.
1.
Subway has 14.000 outlets in Japan. False
2. McDonald’s is the biggest fast-food chain
in America. False
3. A lot of Subway franchises failed because
the Japanese don’t like fast food. False
4. The company said to Mr. Ono, ‘Thank
customers when they leave the shops’. False
5. Subway ran a lot of advertisements. False
6. Mr. Ono’s store was not successful. True
7. Mr. Ono took a lot of holidays. False
8. Mr. Ono has a new job. True
Page 103: Language focus 2
A.
1. Could I have another drink, please? Passenger
2. Would you out your seat up, please? Flight attendant
3. Would you like a newspaper? Flight attendant
4. Could you show me how to turn on the
light, please? Passenger
5. Would you like another drink? Flight attendant
6. Could I have the chicken, please? Passenger
7. Would you like coffee or tea? Flight attendant
8. Could you fasten your seat belt, please? Flight attendant
9. Could you help me find the movie channel,
please? Passenger
10. Would you like any duty-free goods? Flight attendant
C.
1. You want to make a phone call. (use)
Could I use the phone, please?
2. You didn’t hear that. (say)
Could you say that again, please?
3. You want a taxi. (call)
Could I call a taxi, please? /
could you call me a taxi, please?
4. You don’t know the way to the station.
(tell)
Could you tell me the way to the
station, please?
5. You want to pay by credit card. (pay)
Could I pay by credit card, please?
6. You want to go to a good restaurant.
(recommend)
Could you recommend a good
restaurant, please?
7. You need a map of the city. (have)
Could I have a map of the city,
please?
Page 105:
Writing
Subject : New class equipment
Date : 02 January 2017
Participants : WB, LCD, CH
|
Agenda Item
|
Decision
|
Reason
|
Action
|
|
New white board
|
Agreed
|
Because white board has been damaged and is not
proper to use.
|
TB to buy by
12/6
|
|
New LCD projector
|
Agreed
|
Because LCD projrctor to
employed not good, must upgrade to good.
|
CBM to
check computer by 10/5
|
|
New table for
teacher
|
Agreed
|
Because table has been
damaged and is not proper to use.
|
JS to buy
by 12/6
|
